The challenge
Screening rates were persistently low across East London communities, and existing outreach wasn't closing the gap.
What we did
We worked with community researchers who shared language and lived experience to understand the practical and cultural barriers, then co-designed videos that spoke to them directly.
The outcome
We gained a clear, actionable picture of what was holding people back, and a tested approach for reaching these communities with respect and clarity. Our work was presented at this year's NIHR Working Together Conference.
In partnership with NEL Cancer Alliance · February 2026