Designing health messages that actually land

Good information does not always reach everyone. When public health messages are written for a general audience, they often miss the communities who need them most.

Language, culture and stigma get in the way, and the people already least served fall further behind.

The messages that work are the ones built with communities rather than for them. They use words that fit, they respect what people already believe, and they are carried by voices those communities trust.

That is the thinking behind every1, our tool for inclusive health communication, and it runs through everything we do.